After shareholder pressure from As You Sow, the largest U.S. electronics retailer began to offer e-waste recycling, mostly for free, at all of its 1,006 U.S. stores in February of 2009.
The company began to move toward that goal after As You Sow's 2008 shareholder proposal, which was withdrawn after Best Buy agreed to a pilot take-back project at 100 stores in three regions. The company touted the pilot project as a great success and moved quickly to the planned roll out of a nation-wide system.
On June 2, 2008 Best Buy began to test free electronics take back at more than 100 stores, following As You Sow’s engagement with the company. The lack of a convenient network of sites for consumers to return used electronic equipment may play a significant role in low recycling rates.