Time Warner Incorporated is an American multinational media corporation headquartered in New York City. It is currently the world's third largest television networks and filmed TV & entertainment company in terms of revenue.
In a First, Shareholders Vote on Tobacco Depictions in Movies with Proposal at Time Warner
U.S. Surgeon General: Stronger Policies Could Save 1,000,000 Lives
Time Warner, parent company of Warner Bros. movie studio, has become the first company to hold a shareholder vote on smoking in movies. The resolution was submitted by As You Sow and non-profit healthcare provider Trinity Health.
A 2012 U.S. Surgeon General report concluded that “there is a causal relationship between depictions of smoking in the movies and the initiation of smoking among young people.” Based on a subsequent 2014 Surgeon General report, the Centers for Disease Control and Prevention (CDC) concluded in 2014: “Giving an R-rating to future movies with smoking would… prevent one million [1,000,000] deaths from smoking among children alive today.”
As You Sow has engaged with Time Warner on issues related to smoke-free movies.