Apple Inc. became the third major U.S. computer brand to set public take back goals for recycling old computers at the request of shareholders led by As You Sow in 2007.

As You Sow met with former Apple CEO Steve Jobs in February 2007 to discuss the need for aggressive take-back recovery goals and other improvements in computer recycling and chemical policies. We also presented a letter from a coalition of socially concerned financial institutions reinforcing our requests.

Apple has far exceeded its commitment to increase take back of end-of-life computers. It pledged to As You Sow to triple take-back from 9% in 2006 to 28% in 2010. The company far exceeded that goal and reported a 66% take-back rate in 2009. This represents great progress.

The figures represent take-back of all brands, not just Apple units, under programs paid for by Apple but generally administered by third parties. The company uses a weight-based metric based on sales of its goods seven years previous to calculate the take back rate.

As You Sow has also engaged with Apple on issues related to greenhouse gas emissions. Read more about our engagements with Apple below.

Executive Compensation 2015

STATUS: Blocked by Company at SEC

BE IT RESOLVED: That shareholders of Apple Inc. (“Apple”) urge the Compensation Committee (the “Committee”) to include in the metrics used to determine incentive compensation for Apple’s five most-highly compensated executives (“senior executives”) a metric related to the effectiveness of Apple’s policies and procedures designed to promote adherence to laws and regulations (a “Compliance Metric”).

Filing Documents

Related 2015 Engagements


STATUS: 08.0%

Investors increasingly seek disclosure of companies’ social and environmental practices in the belief that they impact shareholder value. Many investors believe companies that are good employers, environmental stewards, and corporate citizens are more likely to generate stronger financial returns, better respond to emerging issues, and enjoy long-term business success.

Shareholders request that the Board of Directors prepare a sustainability report describing corporate strategies regarding climate change, specifically to reduce greenhouse gas emissions and address other environmental and social impacts such as toxics, recycling and employee and product safety.

Filing Documents